Family parks as part of your brand's ecosystem
Kazakhstan's first offline brand integration channel inside the My Kids family activity park network. Context, attention and trust from a family audience — with zero competitive noise.
Get the media kitFamily attention turns into brand trust
Shared experiences between parents and children strengthen emotional connection and become the foundation of future brand choices.
Sources: Future Today × Insights Family 2024; WARC × Ipsos 2021; Kinder × Ipsos 2023–2025.
My Kids network — the ecosystem's operating core
The largest family activity park network in Kazakhstan, with TÜV safety-certified spaces and a consistently high rating across every city of presence.
Cities of presence
By 2028 the Brand Hub ecosystem will grow to 33 locations and 625,000 family contacts per month.
5 formats of brand interaction
Unlike rental or media buys, here the brand isn't paying for space or a chance to be noticed — it's paying for a verified moment of family engagement.
Environment branding
Always-OnPermanent brand presence within the park: zones, wayfinding, furniture, costumes, co-branding.
Product listing
Product ListingPhysical contact with the product during the visit: sales, tastings, menu, merch, retail fixtures.
Story-driven activations
Seasonal ActivationEngagement through scripted experiences and park staff: quests, challenges, regular and seasonal activities.
Digital layer
Digital LayerTouchpoints before, during and after the visit: UGC, QR activations, branded content, retargeting.
Ecosystem integrations
Brand-as-UtilityFunctional embedding of the brand into the visit's service layer: payments, cashback, bonuses, joint services.
Ecosystem value as a condition for partnership
A real contribution beyond communication offsets the sensitivity of a children's environment and makes brand presence socially justified.
Access to infrastructure and professions
Production, technology, engineering and digital environments.
Educational and development opportunities
Training, internships, skills development.
Socially meaningful contribution
Accessibility, inclusivity, support for park development.
Why now
First-mover advantage
Positioning and leadership in a new format, limited entry for a handful of leading brands, lasting mental availability.
2 years of exclusivity
Integration is structured for a 2-year term up front — the brand's category slot stays with the partner for the entire period.
No competitors nearby
70% of a park's space is split into 5 equal parts among 1–5 brand partners. Competing brands are never present in the same park.
Brand-safe environment
The project excludes alcohol, tobacco, energy drinks, gambling, betting, politics, religion and 16+ content.
Proven global practice
The KidZania network shows how experience builds memory, trust and brand choice: 18 countries, 27 cities, 27 years of operating history since 1999, 500+ partner brands — from P&G and Nestlé to Coca-Cola and Visa.
A brand is absorbed through action, not through a communication message.
Become the first brand in a new format
We'll walk you through integration formats, available locations and partnership terms.